How to Develop a Winning Corporate Development Strategy

In the typical business plan, the SWOT analysis is little more than an afterthought, hidden away at the back of the document. It is often filled in with truisms: the company’s strengths include an experienced management team and a strong brand, its weaknesses include a short-term lack of access to capital, the biggest threat is a recession and its opportunities include new products and markets.

This generic, poorly executed SWOT analysis is what passes for a corporate development strategy at most small to midsize companies. And it…